There is an important warning about reverse mortgage lead scams which is being spread around the Internet. While this warning is primarily for those people who are in the business of reverse mortgage lending, it’s also important for consumers to know that this kind of stuff is going on. Consumers should always be aware of the ways in which technology is being used to create scams so that they can assist in derailing these scams. Reverse mortgage lead scams harm both the lenders and the consumers.
Let’s get down to the basics … if you don’t know anything about lead generation, we should probably start there. Basically, there are companies who provide “good leads” to people in various industries using information gained online and through consumer surveys. If you take a survey and you indicate that you might be interested in learning more about reverse mortgages, then you could get on a list of leads for that purpose. That list is given to purchasing lenders who are interested in getting leads on people who might want their product. When it is all done legitimately, reverse mortgage leads are a great thing. They help connect people seeking information with the people who want that information.
However, sometimes lead generation is done illegitimately. Leads are collected through spyware programs and other such means and your name can end up on a list when you don’t even want it to. Problems like these cause problems for everyone in the industry. Seniors who don’t want to be contacted about reverse mortgages are angered when their names turn up on these lists. Mortgage lenders looking for legitimate leads are angered when they upset people who aren’t interested because they got their name off of a bad list.
You can see the warning about one specific reverse mortgage leads scam here. Keep yourself aware of this kind of news to help prevent problems like these for everyone!
