The reverse mortgage industry has an interesting event taking place this weekend in Las Vegas. It's the Reverse Mortgage Success Expo, a convention designed to assist reverse mortgage professionals in doing better business.
The business of reverse mortgage loans is a tricky one right now. On the one hand, it's a highly competitive business in which finance professionals must work to market themselves as better than the alternatives in the market. On the other hand, attempts to keep the senior community safe from bad lending have included cracking down on aggressive marketing tactics.
The Reverse Mortgage Success Expo is likely to provide lenders with information about how to toe this line. The answer, of course, is to offer good reverse mortgage loans and to provide customers with all of the information that they need to make good choices.
Speakers at the expo will be sharing information on everything from gaining an understanding of the senior market to looking at all of the different reverse mortgage loans available these days. The professionals who attend this event will likely emerge with plans to make some changes in the way that they address their reverse mortgage business. It'll be interesting to see what those changes are.
Question of the Day: Where does a reverse mortgage expo fit into the current crackdown on aggressive reverse mortgage lending?
